My Projects

Every project reflects my commitment to delivering measurable impact and meaningful experiences for both brands and consumers.
If you're looking for someone who thrives at the intersection of marketing strategy, customer insights, and digital innovation, let’s connect!

Full Funnel Performance Marketing Strategy

Full Funnel Illustration consisting of all the stages of funnel.

Designed and implemented a full-funnel paid media strategy across Google Ads, Facebook Ads, and DV360.
Achieved a 25% increase in total conversions and a 10% boost in conversion rates through strategic audience segmentation, A/B testing, and campaign optimization.
Integrated new platforms like Criteo and Whistle Feed, leading to a 12% uplift in app installs at a lower CPA.
Managed over ₹5 Cr monthly budget, ensuring efficient allocation across FMCG, OTT, Travel, and Consumer Electronics verticals.
Built detailed performance reports, providing actionable insights that enhanced client satisfaction and project scalability.

FMCG & OTT Sector – Digital Media Optimization Projects

Guided FMCG and OTT brands on Google Search, Display, YouTube, and Meta Advertising, increasing ROI by 20% YoY.
Developed client proposals using industry research, audience analysis, and media planning frameworks to scale business by 25%.
Conducted cross-platform performance audits, identifying optimization opportunities leading to cost per acquisition (CPA) reductions by up to 35%

App Campaign Growth – New Platform Integration

Explored and launched new ad networks like Criteo and Whistle Feed for app promotion campaigns.
Resulted in faster user acquisition with optimized CPA, supporting aggressive growth targets for consumer electronics brands.
Pioneered creative experimentation on emerging platforms, improving click-through rates (CTR) and conversion efficiency.

Social Media Launch Campaigns – MSI India

Designed and executed store launch campaigns across Instagram, Twitter, and Reddit for MSI India’s new stores in Ahmedabad and Mumbai.
Conducted competitor analysis and trend research to optimize social media presence and drive store footfall growth.